Job Profile/Description
Build and manage strong working relationships with business decision makers at the client organization.
Assert a leadership role in working with client partners, understanding their brand and business objectives, goals and challenges, identifying opportunities to drive customer activation and engagement and aid brand transformation.
Collaborate with managing members of the strategy team and provide guidance and mentorship for junior strategy team members.
Work with cross-functional internal teams in a leadership role to identify and develop solutions that meet client needs.
Design and conduct secondary research including but not limited to: industry trends, audience needs & behavior, competitive assessments, website/content audits, and digital ecosystem assessments.
Design and conduct primary research in the form of discussion guides and interviews, survey panels, screeners, and questionnaires, intercept surveys, and focus groups.
Research, gather and evaluate qualitative, quantitative, and competitive data to identify and validate opportunities and deliver these insights in a compelling and digestible way.
Provide strategic insight, written briefs, and recommendations for clients and internal teams–architecting cross channel solutions encompassing brand, social, content and marketing tactics.
Support new business and revenue opportunities by working with Client Service teams by providing research and strategic insight in support of client pitches/RFP responses.
Actively seek and share knowledge of the latest digital strategy, social, marketing, content, media trends/events, and technology integration platforms.
Other/Special Requirements
Prior experience is required; (10+ years of internet, marketing, management, or consulting experience, at least 5-6 years focused exclusively on the digital space).
Knowledge of the digital space: online advertising, online strategy, basic technology issues.
Experience in gathering, analyzing, and applying secondary research.
Experience in designing, analyzing and interpreting qualitative and quantitative research data/results.
Excellent written and verbal communication skills–augmented by strong presentation skills.
Extremely organized, detail oriented and capable of self-managing and multi tasking in a fast-paced environment.
Excellent problem solving skills, ability to quickly understand new technology concepts.
Proficiency with MS Word, Excel, PPT, and Keynote
Qualifications:Post Graduate in Business Administation from a premier institute.
Experience:9 to 12 yrs. Contact Person:Tanbeer Kaur
Remuneration:As per industry standards
How to Apply:Email your resume at tanbeer.kaur@edelman.com