Job Profile/Description
Job Description:
Develop best practices for media planning and buying processes, competitive media analysis, media cost and performance benchmarks, and media effectiveness. Provide tools and training to ensure brand teams and agencies apply best practices. Set and monitor media cost and performance benchmarks.
Pursue significant business opportunities and added-value programs via media partnerships. Infuse the media program with innovation and strategic vision.
Ensure strong negotiation resulting in breakthrough, efficient and effective media deals. Identify unique media buying opportunities.
Manage the media planning and media buying processes, including identifying or maximizing strong marketing opportunities.
Build annual media plans and make subsequent plan revisions for multiple brands, marketing programs and new initiatives.
Analyze results of media efforts and develop measures of success. Ensure programs result in highest possible levels of business benefit
Manage media budgets and execution of authorized plans, purchase orders and media payments.
Maintain accurate spending forecasts and update as needed; manage all activity for media budget tracking.
Foster productive relationships with media buying firms, client and internal team.
Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.

Qualifications:Media Management Course

Experience:5 to 6 yrs. Contact Person:Gayatri Shetty

Remuneration:Industry standard

How to Apply:Mail resume on gayatri@seagulladvertising.org