Job Description
: • Collaborate with Marketing & Communications Managers across the group for design, layout and production of marketing collaterals
• Understanding briefs and ability to think and give form to strong creative ideas in all media • Consistently deliver creative concepts that work across print, web and AV media
• Work with our Marketing team to produce world-class marketing assets including Visual Identity, bid themes, translating them across collaterals like brochure, flier, folder, pull-ups, posters, exhibition stall design etc
o Define/refine brand guidelines/templates o Industrialize design delivery o Perform SME role for design related areas
• Have an eye for crafting and producing high impact AV assets like show reels, curtain raiser videos, solution demos, corporate film etc.
• Collaborate with our web team on usability functionality. Evolve and maintain the adoption of consistent and superior design standards. o
Provide strategic vision while executing tactical implementation (i.e. upgrading the website and other web properties; making incremental improvements)
o Areas of focus include: o Overall look and feel of websites and digital touch points o Online experience (landing pages, micro-sites, content kiosks) o Email and social media campaigns o Work with UI/UX designers to create a consistent online brand experience o Detailed design responsibilities include: o Wireframes / mockups o Complete visual design comps and completed web pages o Create original icons, graphics, logos, etc o Oversight and management of production processes o Working with the web team to understand user behavior in an effort to drive “data driven” design o Help to create and enforce brand standards and visual style guides
• Resource management: motivate and lead the design team consisting of designers, motion graphics artist, AV editor/show reel artist
• Ability to be creative within established brand guidelines
• Monitor and enhance the quality of creative; drive professional maturity of design team
• Coordinate with vendors for timely and quality execution • Hiring, training, performance evaluation, rewards and recognition planning for team
• Establish processes, templates, SLAs for design services
• Shares Group/best practices at work with resources
• Provide specific career growth path to resources Candidate background:
• Minimum 15 years of experience in full service advertising agency/digital agency
• Ability to make conceptual design decisions and to be able to communicate creative rationale
• Substantial hands-on experience and willingness to work hands-on on complex design projects as required
• Good understanding of web, AV and print production processes • Exposure to new media will be a plus
• Strong hands-on skills in Adobe CS 5/6
• Good understanding of web design (static and dynamic).
• Expert in User Experience / Usability principles
• Ability to work within established corporate brand guidelines
• Ability to create and package correct mechanical files as per exact specifications from various internal and external production vendors
• Strong organizational skills • Strong verbal and written communication skills
• Ability to manage more than one project at a time working under tight deadlines
• Strong team management and inter personal skills are a must; should be able to work with a diverse high performance team
Qualifications:Degree/Diploma in Design/Fine Arts and/or proven experience in similar role.
Experience:12 to 15 yrs.
Contact Person:Neelakanteshwar Rao M
Remuneration:As Per Industry Standars
How to Apply:Email your resume at neel.rao@primefocus.com or pallavi.naik@primefocus.com