Join one of the most exciting companies in Silicon Valley that is poised to disrupt the way we live our daily lives. Named CNBC’s Top 50 Disruptors and on its way to becoming the brand for the way we learn to get jobs, Udacity is looking for people to join its India team to have a 10X impact on the world. If you love a challenge, can take risks and truly want to make a difference, read on.

At Udacity, our mission is to democratize education. We aim to bring accessible, affordable, engaging, and highly relevant higher education to the world. We believe that education is no longer limited to four years or four walls, it’s a lifelong pursuit. Technology is advancing rapidly, and there is a growing skills gap that Udacity is dedicated to closing through education. To do this, we’re rethinking how education is made and delivered by empowering our students to advance themselves personally and professionally and help them achieve their career goals.

International growth is Udacity’s big bet and high priority within the organization. The international teams across geographies consist of entrepreneurs, engineers, student services, and marketing professionals, all of whom will be stakeholders in our international growth. Working in Udacity India team, you’ll be responsible for driving the email campaigns to achieve various objectives of the company including brand awareness, student acquisition & engagement. You’ll be responsible for creating email calendar, working with the content & design team for creating communications and owning the overall performance of the email channel for B2C as well as B2B. If you have an analytical mind and are looking for an opportunity to make an impact, we are looking for you.

Responsibilities:

Conceptualize and create email calendar based on the marketing objectives
Run the email campaigns through an email marketing tool
Work with the design and content team to come up with engaging communications to drive maximum ROI out of the email campaigns
Constantly A/B test and optimize different type of email campaigns and elements of the campaigns (subject line, CTA buttons, images, layouts, etc.)
Stay updated with the latest market trends in email marketing and come up with innovative campaigns.
Constantly seek to optimize the performance of the email marketing efforts by driving more ROI out of the campaigns.
Strive for analytical excellence by measuring & adapting creatives based on performance of the creatives (CTRs, email open rates, etc.) on email campaigns
Provide feedback and input on marketing campaigns to the marketing team and identify opportunities to create more engaging marketing campaigns

Requirements:

At least 3+ years of experience in managing email marketing campaigns for a consumer brand with a rich portfolio of previously successful campaigns
Experience with email marketing tools available in the market.
Should understand basics of segmentation and customer life-cycle management.
Basic understand of HTML/CSS; should be able to make basic HTML changes in the emails
Strong understand of email marketing concepts like ESPs, domain authority and warming up IPs
Willing to experiment fast and change paths as needed
Good analytical skills and an inquisitive nature.
Excellent communication skills
Able to work independently in extremely fast paced, team environment; entrepreneurial mindset
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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