Job Description
Digital is core to us and leading the digital piece is incredibly challenging. It’s a big deal and the qualities and capabilities required of a Bira 91 team mean you are an incredibly intelligent, talented and highly sought-after professional. Sounds like you? What you’ll do
• Build out the digital marketing piece for Bira 91 including strategy, planning, execution, team building, procurement, resource allocation
• Ownership of budget and outcomes for the digital marketing piece of the company
• Drive messaging to create resonance and intimacy with consumers
• Design and execute digital marketing campaigns on a daily/monthly/quarterly/annual basis
• Build unique and novel partnerships (online and offline) for content creation, distribution and amplification – and to take the brand in unorthodox and surprising places with outsized brand and sales outcomes
• Building and executing the ecommerce strategy of the company
• Building the CRM function for the company
• Work with trade marketing teams to accentuate and integrate POS/trade/offline with the online/mobile piece
• Responsible for defining and measurement of key performance metrics and driving them in the organization. Data oriented approach is key
• As Head of Digital marketing and online experience, you will utilize your understanding of the latest trends in digital marketing tools and technologies, and performance advertising. What you need to know / have
• 5 to 10 years of experience building, driving or leading Digital Marketing strategy and function for a leading startup or established consumer brand
• Intricate understanding of latest technologies, social and mobile platforms, consumer internet, mobile trends and millennial consumer preferences
• Liberal arts / Creative background preferred, Global experience a huge plus with Strong business management background a pre-requisite
• Highly data oriented and analytical approach to execution • Must have relationships in the creative communities, digital and partnerships space in media, celebrities, talent management, events, festivals, film, music, arts
• Must have lead a team of at least 10 people
• Educational Qualifications: • Bachelors – MICA, NID, NIFT, Top undergrad school (India/US) AND
• Masters (Top tier MBA– IIM- A,B,C,L/ ISB /Ivy League MBA/ INSEAD)
• Exceptional communication and presentation skills.
• Strong ownership and commitment, and the ability and desire to be a leader
• Adept at quick decision making, in a fast paced environment with rapidly changing priorities
• Must have prior experience in • Facebook, Twitter, Uber, You Tube, Snapchat, Instagram, Whatsapp, Hike, Times Internet, Amazon, Tinder, Tinyowl and other emerging digital startups. OR
• Cutting edge digital agencies (global) OR • Digital marketing leadership function in emerging or established consumer brands or consumer internet companies Perks
• Employees are showered with free Bira 91 each month.
• Ground floor opportunity with the team; shape the strategic direction of the company.
• The rare opportunity to change the world such that everyone around you is using the product you built. We’re not just another FMCG company, we are a Fast Consumer Moving company – moving people to a craft beer revolution and reinventing the game traditionally closed-off by fuddy-duddy monopolists with 21st century brand and technology innovations in beer.
• Sharp, motivated co-workers in a fun office environment.
Other/Special Requirements
• 5 to 10 years of experience building, driving or leading Digital Marketing strategy and function for a leading startup or established consumer brand
• Intricate understanding of latest technologies, social and mobile platforms, consumer internet, mobile trends and millennial consumer preferences
• Liberal arts / Creative background preferred, Global experience a huge plus with Strong business management background a pre-requisite
• Highly data oriented and analytical approach to execution
• Must have relationships in the creative communities, digital and partnerships space in media, celebrities, talent management, events, festivals, film, music, arts • Must have lead a team of at least 10 people
Qualifications:
•Educational Qualifications: •Bachelors – MICA, NID, NIFT, Top undergrad school (India/US) AND •Masters (Top tier MBA– IIM- A,B,C,L/ ISB /Ivy League MBA/ INSEAD)
Experience:5 to 12 yrs.
Contact Person:Niharika Sharma
Remuneration:As per industry standards
How to Apply:Email your resume at niharika.sharma@bira91.com