Job Description
• Analyzing existing data, market reports and trends.
• Working with the client to establish their aims and objectives.
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively.
• Gain a comprehensive context for advertising strategies by analyzing a range of information in great detail, including demographics, socio-economic and the market for the client’s product and market share.
• Find an ‘angle’ on a specific product or service on which to base an advertising campaign.
• Conduct FGD & do Market Research on products or services to be advertised, which may involve gaining technical or specific knowledge.
• Developing, managing and analyzing research projects.
• Making presentations to clients and agency staff.
• Monitoring the success of the campaign as it runs, suggesting changes and improvements where necessary.
• Keeping up-to-date with cultural/social trends and customers’ views and attitudes
Other/Special Requirements
• A combination of analytical skills, curiosity, and a strong interest in people
• Creativity and imagination (this is an industry that is receptive to new ideas and new people)
• Strong communication skills
• The ability to work as part of a team and listening skills when dealing with consumers, clients and colleagues
• Presentation skills
• Ability to think strategically
• Ability to work with a range of market and research information
Qualifications:MBA in Marketing & Research
Experience:1 to 3 yrs.
Contact Person:rajesh Maheshwari
Remuneration:As Per Industry Standars
How to Apply:Email your resume at rajesh_m3217@yahoo.co.in